Making Appletiser a brand that cannot be ignored

To recruit even more distribution points & 25-40 year old sophisticates into the brand, we needed to find a way of expressing this stylish soft drink in a socially aspirational fashion. By becoming the official soft drink sponsor of Ascot, we gave the brand an annualised on and off trade promotional platform to express a stylish and premium personality that crowns moments in life, whether big or small.


A strategy so effective that not only has it helped turn 5 years of sales decline back to growth, but it has also earned Howell Penny a CIM Award Read more

Our Work