DIY Express

The problem
B&Q had spotted an opportunity in the DIY market for a new format store and challenged us to deliver a new name, identity and in-store communications package for a number of pilot stores.

Our solution
We developed the DIY express name, brand identity and in-store graphics pack. This included researching and writing copy for all of the key product information panels as well as developing four new catalogues for each department in-store.

Our Work