Bringing new customers indoors for Go Outdoors

To help create a step change amongst potential customers of Go Outdoors as a primary destination for cycling and fishing equipment, this leading UK retailer engaged us to redesign and fit out six existing stores. By focussing on customer journey, new design concepts, fixture planning, signage, navigation and customer engagement, we have far exceeded pay back targets and are currently looking to roll new departments out across the estate.

Our Work