Modern Milk

The problem
Lakeland Dairies approached us to help them launch a brand new milk drink into the fiercely competitive ‘impulse drink’ sector, fighting against the likes of Coke and Innocent for share of wallet.

Our solution
We needed to design a communications platform that worked on a number of levels. It needed to reflect the quirkiness of the brand and deliver a distinctive tone of voice. What’s more it had to appeal to consumers and trade alike, to make them either want to buy or stock this great new product.

Our Work