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Dixons Travel unveils digital and smartphone app with Howell Penny

Link to Press Article featured in The Drum

Dixons Travel is launching a digital and smartphone app, with the aim of allowing consumers to browse new products before they make a purchase.

The app, created by Howell Penny, will be promoted through in-store point of sale and email marketing, and will feature 360 degree ‘spins’ of the item as well as hints and tips on how to use the products.

Howell Penny client director Marc Rigby said: “The app format is a great opportunity for Dixons Travel to demonstrate its value as a retailer and – for the consumer – is the next best thing to holding the actual product. The layout demonstrates the effectiveness of the app in avoiding excessive volume of text, through group pop-ups.”

Having trialed the app successfully on iPad, Howell Penny will now roll it out across other formats.