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How to read more…and read faster

Its not just the Howell Penny techies that are enamoured of the fantastic streaming technology from Spritzinc, that threatens to revolutionise the way we read. This clever little app allows readers to consume words at a rate way in excess of normal reading speeds. Also strikes us as marketers, that it is a great way to allow on-line shoppers to read the things they generally tend to shy away from, like small print for example. And on mobile devices it will allow web designers to serve more text within responsive design, avoiding too much scrolling and pinching.