Retail sales jumped 4.2% in July as shoppers snapped up electrical appliances, furniture and household goods, according to data revealed today. Retail sales as electricals, furniture and homewares lead the charge. Sales fall in food, textiles, clothing and footwear. Store prices fall 3%, but July could be “as good as it gets” for retailers and shoppers. It marked the 28th consecutive month of year-on-year growth in sales volumes. That is the longest sustained period of growth since May 2008 when there were 31 consecutive periods of growth, according to the Office for National Statistics (ONS).