Point of Purchase
With over 70% of all purchase decisions made in-store or online at the point of purchase, brands are now recognising the valuable part that shopper marketing has to play in sales performance.
No longer is the point of purchase a place where product is simply put on display and therefore sold, it is now a battlefield, where brands fight for attention and a share of the shopper’s wallet.
With decades of experience working with some of the world’s top retailers and brands, we are best positioned to help your brand maximise its impact at the point of purchase.
Through shopper and retailer insight we can help you to maximise your point of purchase activity both in-store and online to drive awareness, consideration and motivation to purchase your brand.
- Point of sale
- Sales promotion
- Social media
The shopper journey starts at the point where people identify a need to purchase something to fulfil a need. They might not know what brand they want or what retail channel they will use to purchase from, but this is the moment when shopper marketing kicks into action.
In reality, a shoppers’ path to purchase changes hugely depending on the shopping mission they have to undertake. Knowing the percentage of your shoppers that are Dreamers (wandering, gifts and treats), Hunters (deal chasers, weekly shop, stock-up) Finders (impulse, last minute, top-up, emergency) or Keepers (Loyalists) impacts the key touch-points you need to target to make sure they buy from you and not your competitors.
We can help you deliver the right message at the right time and in the right place.
- Direct Marketing
- Catalogue design
We will help you to correctly position your brand in the hearts and minds of your customers.
We do this by helping you define where you are at the moment, and then work with you to develop a brand architecture, positioning and personality that differentiates you from your competition.
Last but not least, we help you to deliver a visual identity, tone of voice and communications platform that will help you stand out from the crowd.
- Brand Positioning
- Archetypes & Brand Personality
- Brand Clarity Workshops
- Cultural and Linguistic checks
- Trademark and copyright registration
- Brand Identity
- Visual Identity
- Tone of Voice
- Brand Guidelines