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Simon Thirlwell // Personality sells and connecting with audiences by injecting just the right amount of personality is what Simon does best. And he regularly does it in brochures, web copy, sales promotion, direct mail and a whole lot more. Simon has even written a book on chocolate and several short stories for children’s products. No wonder he’s worked with brands as varied as Old El Paso, Berkeley Homes, Yellow Pages and one of the poshest chocolate retailers around, Hotel Chocolat.