The Power of the Nudge09/05/2018
A “nudge” is any small change in how a choice is presented that canin uence human behaviour in a measurable and predictable way.
Nudges are quickly growing as a new approach to in uencing critical touch-points in the path to purchase.
They focus on how we can change behaviours without the use of mandates or economic incentives.
Use data to rise-up, not get bogged down18/03/2018
You can have the most complete data – from web traffic to email/direct mail to transactions and so on, and invest in your data infrastructure as a key asset. But if you don’t use that knowledge to define actionable and business changing insights, you can still feel totally bogged down..
Data is knowledge but if you don’t use that knowledge to power your business and improve sales, then it’s just an intellectual exercise at best and a huge unfulfilled “ball and chain” at worst.
Let’s get physical14/02/2018
Since 2000, 75% of global retail sales growth has come from online channels. Sales through UK digital channels continue to grow at 10-15% a year, while UK in-store sales increase by around 2-3% a year.
Yet, instead of sounding the death knell for bricks-and-mortar stores, brands are still opening physical spaces. Even online-only brands like Amazon have introduced the much talked about Amazon Go format. And Argos says its physical stores are the battleground in their fight against the Amazon behemoth.
So, why is this happening? And what is the benefit of a physical presence?
Well, even though ecommerce is where the growth is, physical retail is where the value is. And this value is largely coming through the enhanced shopper experience and the added value the retailer gets as a result of more face-to-face interaction with their shoppers.