We were asked by Dixons Travel to overhaul their existing website that was under performing in both design and functionality.
Action
The redesigned site needed a big injection of clear branding and personality to position Dixons Travel as the experts in technology. 100s of products were added and product information and detail increased. The whole website was designed to be simpler, yet more intuitive whilst engaging consumers to reserve products before their airport visit.
Result
The result can be easily measured – daily traffic has been increased by on average 50%. This has in-turn had a knock on effect on reserve and purchase rates.
Take a look at the website
