“At Dixons Retail, like most retailers we were forever reviewing our store and brand proposition – ensuring it was relevant and salient to our customer. Howell Penny were frequently our agency of choice to help us with this. Why? Because they just “get it!” Chris and Simon and their team are extremely talented, enthusiastic, passionate retailers.
They work in partnership with you to make sure they understand you, the customer and therefore what’s required – and they then deliver the required solution. I would have no hesitation in recommending them to any retailer – their skills are very rare amongst agencies!”
“From the outset, we were aware that repositioning and creating a new brand identity for ABC with so many internal and external stakeholders and such a diverse remit was always going to be a challenge never going to be easy, but Howell Penny achieved just that.
We were led through a branding process that not only helped to completely redefine our brand positioning, essence and visual and verbal identity, it has also been a key part of giving a refreshed given a new purpose and vitality to our team at ABC every individual in our organisation. Howell Penny clearly listened at every step of the way and the results are clear, simple and focused. The coverage we have achieved and the feedback we have been given has absolutely justified our decision to appoint Howell Penny as our Brand Agency of choice.”
“We needed to deliver the best solution to launch a totally new pilot store in just eight weeks from giving the initial graphics brief to Howell Penny to opening the doors of our refitted store to our customers.
The delivery needed to be fast it needed to be innovative, customer focused and pragmatic. Howell Penny delivered brilliantly on all counts – the team was very creative but at the same time incredibly practical, always giving a number of solutions to each part of the brief and guidance on the most appropriate actions to help our customers with everything from navigating a store to helping choose a particular product.
Every challenge was met by enthusiasm and energy eager to deliver the best solutions they could and to meet our exacting time scales.
The project was delivered on time and to our agreed fee level. Support while we executed the store refit was excellent from the Howell Penny team at all stages. I would have no hesitation in recommending Howell Penny to any business requiring the creativity and skill of a top London consultancy with the passion, energy and attention to detail to compare with the best of them.”
“It was vital for us to find a branding agency that was able to deliver a compelling and exciting new brand identity that gave us a real point of difference in our sector. The robust process that Howell Penny took us through, combined with their creative expertise has resulted in a new brand proposition and image that our customers have responded to in an overwhelmingly positive way and is delivering outstanding results.”