We’ll help you reach your full brand potential
Achieving the right positioning in the minds and hearts of your customers is critical to your brand success.
Over the years, we’ve developed business writing courses and a robust strategic & creative branding framework called Brand Clarity™ which helps organisations like yours to define and refine their brand proposition and deliver a visual and verbal brand identity that achieves real cut-through with their customers both rationally and emotionally.
Brand Clarity™ consists of three main stages:
1. Define the task
2. Develop the proposition
3. Deliver the brand
The process typically consists of a series of brand workshops where we work with you to define your goals and ambitions, competitive environment and customer profile.
We help you to develop your emotional territory, brand archetypes, brand personality, brand essence and brand archetecture.
Finally, driven from the brand proposition we deliver a visual and verbal identity that makes your customers, suppliers, stakeholders and employees engage with your brand in a way that changes the perceptions and behaviour towards your brand.