As a result of our previous experience in the Alternative Investment market, we were approached by the founding partners of Rockpool to help them determine a brand name and a visual and verbal identity that would resonate with their private and corporate clients.
Action
From the start, we followed the Brand Clarity process, helping to define their company objectives and competitive environment and developing a customer proposition which enabled us to develop and finally launch their new brand – Rockpool Investments. We are ow working with the team on some exciting other initiatives.
Result
It’s still early days, but the interest that Rockpool has generated is enormous, helped in part by a great brand which reflects the stature and experience of the company and experienced individuals within.
