ABC were aware that they needed to reposition themselves in the hearts and minds of their internal and external stakeholders to better reflect their digital and consultative capabilities and expertise. They knew that changing such an established iconic brand was going to be a difficult, but a necessary part of their transformation process.
We led the client through our Brand Clarity process to help completely redefine ABCs brand positioning and essence to create an entirely new visual and verbal identity.
The positive response and press coverage achieved was fantastic. It also had the effect of giving a new purpose and vitality to every individual in the organisation.