Currys knew that the forthcoming South African World Cup was going to present a great opportunity to entice those wishing to upgrade their TVs. They needed a promotion which would make them more attractive than all of the other retailers fighting for the same share of wallet.
Action
We helped Currys to bring their ‘cash for goals’ incentive to life in POS, literature, Direct Mail etc by offering £10 cashback for every goal that England scored during the tournament.
Result
Currys boss, John Browett reported on the BBC that sales of TV’s rose by 30% in volume compared with the last tournament in 2006. A job well done, we’d say!
