Customer Insight

Understanding your shoppers and measuring their satisfaction, the reason for their visit, their spend and frequency etc enables you to define, attract, engage and motivate your shoppers to choose you over and above other competitive retailers.

Analysis and profiling techniques

We use a range of analysis and profiling tools to give you the insight you need, to help you identify and gain a deeper understanding of your target market.

Measuring shopper satisfaction

We help you monitor your customer and shopper satisfaction before, during and after the shopping mission both online and offline using a variety of techniques from NPS and exit polls to mystery shopping and accompanied shops.

Defining shopper groups with the greatest opportunity for growth

By identifying those shoppers who represent the greatest opportunity for growth and understanding their motivations along the path to purchase, we can help you to concentrate your marketing efforts where they matter most.

Our Expertise

Mystery shopping | Retail and Brand Audits | Customer Surveys | Competitor Benchmarking | Focus Groups | Assisted Shops |  | Net Promoter Scores | Online Surveys | Shopper Exit Polls | Retailer Journey Mapping