Know your Shopper – realise your potential
Shopper Marketing involves understanding how your target consumers behave as shoppers in different channels and formats between that first thought they have about purchasing an item through to the selection and purchase of that item. Then leveraging this intelligence to deliver marketing solutions all along the path to purchase, thus increasing sales and an improved return on investment.
It’s not just POS and communication
Shopper marketing is often wrongly mistaken as just in store POS and communication. In reality shopper marketing comes into play anywhere someone is “actively shopping” – be that at home, at work, during leisure-time or within the online and offline retail environment.
The difference between consumers and shoppers
Consumers are individuals who use a brand, product or service. Shoppers are those consumers that go to the store or online to make a purchase in a category