A Day in the Country were in great need of a redesign to their website – it had fallen behind its competitors and felt dated and wordy with unclear navigation.
The brand identity was completely redesigned to give a bold and contemporary look and feel. The concept of sectional icons was created to simplify the large and hugely complex product offering whilst an authoritative and witty tone of voice was established to reflect the values of the company.
The result is a dynamic, image-rich and easy to navigate site, embraced by the client and existing and new customers.
Take a look at the website