Need

Hastings Direct came to us in the first instance to help create a corporate brand identity for their new affinity division. They needed a name and a brand that tarjeta de credito al instante sat comfortably with their main consumer brands, but which had an individuality which would allow them to make their mark in the B2B insurance product and services world.

Action

With tight deadlines that we needed to hit, we took Hastings through a ‘light’ version of our Brand Clarity process to develop the verbal and visual identity they have today.

Result

From a standing start, Hastings Partnerships has grown quickly into one of the UK’s leading insurance affinity providers – with the brand helping to spearhead the way!