When Blu-ray was first introduced to the UK, Sony Pictures Home Entertainment turned to us to help them promote Blu-ray through education and  advertising to drive awareness and sales of the latest and best movies to be viewed on Blu-ray.
Action
Working with Sony’s media buyer in the UK, we designed and delivered the full media schedule of advertisements across all UK media – from The Sunday Times to Loaded magazine. Latterly, we have worked with Sony Pictures in LA to help them create a new brand and packaging to help drive the very best Blu-ray titles in retail outlets across the world.
Result
Whilst we do not have specific results that we can attribute to our campaigns, Blu-ray has gone from strength to strength.
